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市场营销学(第2版)
专著 | 2017-01-01 | 中山大学出版社
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Abstract :

本书介绍了市场营销学的研究对象与研究方法、市场营销环境与绿色营销、市场营销策划与大市场营销战略、消费者购买行为与市场细分、市场营销调研与需求预测、企业形象识别与关系营销、产品包装与品牌策略、营销价格策略与分销渠道策略、新产品开发与服务营销策略、企业市场营销诊断与绩效评估等内容,从理论和实务方面对市场营销学进行了系统阐析。

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GB/T 7714 费明胜 , 郝渊晓 . 市场营销学(第2版) [M] . 中山大学出版社 , . 2017-01-01 .
MLA 费明胜 等. "市场营销学(第2版)" . 中山大学出版社 , . 2017-01-01 .
APA 费明胜 , 郝渊晓 . 市场营销学(第2版) . 中山大学出版社 , . 2017-01-01 .
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The Impact of EVA Assessment on State-owned Enterprises' Ability of Innovation CPCI-SSH
会议论文 | 2013 , 50 , 661-666 | International Academic Workshop on Social Science (IAW-SC)
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Abstract :

SASAC (State-owned Assets Supervision and Administration Commission of the State Council) started to use EVA (Enterprise Value Added) assessment as a performance measure on central enterprises in 2010, to guide the way how state-owned enterprises develop, to improve the efficiency of state-owned economy, and to fundamentally improve the ability of innovation. From the perspective of innovation ability, this article has made use of annualized 3-year EVA framework, to study how R&D (Research & Development) investment by holding companies of central enterprises has affected the EVA performance from 2007 to 2009; furthermore, to analyze the impact of EVA assessment term on innovation ability. Studies have shown that: EVA assessment and R&D investment are negatively correlated within a given fiscal year thus annual EVA assessment does not encourage enterprise to invest more in R&D and improve its innovation ability; nevertheless EVA assessment and R&D investment are positively correlated within any given three fiscal years, thus three year EVA assessment can help improve enterprise innovation ability. Based on the result, we have proposed policy recommendations as far as EVA assessment.

Keyword :

Innovative ability R&D investment EVA assessment

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GB/T 7714 Yuan, Xiaoling , Weng, Wei , Li, Zhengda . The Impact of EVA Assessment on State-owned Enterprises' Ability of Innovation [C] . 2013 : 661-666 .
MLA Yuan, Xiaoling 等. "The Impact of EVA Assessment on State-owned Enterprises' Ability of Innovation" . (2013) : 661-666 .
APA Yuan, Xiaoling , Weng, Wei , Li, Zhengda . The Impact of EVA Assessment on State-owned Enterprises' Ability of Innovation . (2013) : 661-666 .
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