This　paper　proposes　a　Layered-Price　Model　(LPM)　of　resident　demand　response　to　maximize　the　profit　of　the　utility　company　and　minimize　the　payment　bills　of　all　users.　The　LPM　is　composed　of　two　models　naming　LPM-I　and　LPM-II.　LPM-I　is　a　Stackelberg　game　model　established　between　utility　company　and　Household　Energy　Control　Center　(HECC),　and　LPM-II　is　a　cooperative　game　model　established　between　HECC　and　house　appliances.　The　utility　company　determines　multiple　flexible　pricing　strategies　through　the　proposed　LPM　to　all　categories　of　users.　According　to　the　multiple　pricing　strategies,　HECC　could　automatically　choose　the　optimal　price　strategy　and　determine　the　energy　schedules　of　appliances　with　the　aim　to　minimize　their　payment　bills.　The　equilibrium　of　the　demand　response　based　on　LPM　is　proved　to　exist　and　be　unique.　Simulation　results　show　that　the　LPM　and　the　multiple　pricing　strategies　lead　to　significant　reduction　not　only　in　users＇　payment　bills　but　also　in　the　decreasing　valley-to-peak　in　daily　load.　Therefore,　the　proposed　LPM　of　demand　response　is　beneficial　for　both　users　and　utility　company.