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Strategic alliance is an important source for enterprises to achieve competitive advantages, especially for small and medium-sized enterprises (SMEs). Based on Transaction Cost Economics (TCE) and Theory of Relational Contract (TRC), this paper focuses on the issue of how to choose appropriate alliance governance mode. First, the authors analyze factors that influence choice of alliance mode, and compare the contribution of TCE and TRC by viewing them as complementary factors. Second, the authors propose several hypotheses basing on the above theoretical analysis of alliances governance. Furthermore, by using samples of small-and-medium-sized enterprises (SMEs) in North China, the authors empirically test the theoretical hypotheses and find some important factors that influence alliance govemance decision-making, such as the complexity of alliance and prior relationship between partners. Finally, the authors give some discussions (in the empirical results and propose some suggestion for future research.
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PROCEEDINGS OF THE 13TH INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT, VOLS 1-5: INDUSTRIAL ENGINEERING AND MANAGEMENT INNOVATION IN NEW-ERA
Year: 2006
Page: 3305-3309
Language: English
Cited Count:
WoS CC Cited Count: 0
SCOPUS Cited Count:
ESI Highly Cited Papers on the List: 0 Unfold All
WanFang Cited Count:
Chinese Cited Count:
30 Days PV: 1
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