The　remanufacturing　of　used　products　reduces　the　consumption　of　raw　materials　and　environmental　pollution.　How　to　improve　the　recovery　efficiency　has　been　capturing　a　global　interest　in　both　academics　and　business.　Focusing　on　a　closed-loop　supply　chain　with　competitive　collection,　we　investigate　the　recovery　efficiency,　as　well　as　the　customer　behaviour,　under　the　inconvenience-perception　in　collection.　First,　we　analyse　the　recovery　efficiency　of　a　two-echelon　decentralized　model　consisting　of　a　manufacturer　and　a　retailer　and　contrast　its　performance　with　a　centralized　model.　Second,　we　propose　two　coordination　mechanisms　(contract　and　authorization　mechanisms)　to　ameliorate　the　decentralized　model.　Finally,　we　examine　the　influence　of　the　intuitive　impression　of　customer　on　different　collection　channels　through　a　numerical　study.　We　find　that　the　retailer　will　always　join　the　collection　competition,　which　does　dent　the　cost　vantage　of　remanufacturing,　but　the　competition　fails　to　enhance　the　recovery　efficiency.　The　contract　mechanism　can　achieve　the　optimal　recovery　efficiency,　whereas　the　authorization　mechanism　cannot.　In　addition,　the　middle-range　fluctuation　of　the　customers’　intuitive　impression　has　a　very　limited　influence　on　both　the　collection　rate　and　decision　strategies,　and　the　non-obvious　prejudice　will　enhance　the　retailer＇s　collection　activities　but　reduce　the　manufacturers’　collections.　©　2018　Elsevier　B.V.