To　accelerate　the　diffusion　of　battery　electric　vehicles　(BEVs),　consumer　preferences　for　different　products　and　policy　attributes　must　be　determined.　Although　previous　studies　have　investigated　consumer　preferences　for　some　product　attributes,　including　purchase　price,　operation　cost,　driving　range,　and　charging　time,　limited　studies　have　discussed　the　broader　aspects　of　product　attributes,　such　as　battery　warranty　and　depreciation　rate.　Moreover,　market-oriented　incentives,　including　the　personal　carbon　trading　(PCT)　scheme　and　the　tradable　driving　credits　(TDC)　scheme,　can　theoretically　be　effective　alternatives　to　expensive　purchase　subsidies.　However,　there　is　a　lack　of　empirical　evidence　that　confirms　the　influence　of　these　two　schemes　on　BEV　adoption.　To　fill　these　gaps,　we　conducted　a　stated　preference　choice　experimental　survey　in　China　and　investigated　the　effect　of　product　attributes,　existing　policy　incentives,　and　two　emerging　market-oriented　incentives　on　BEV　adoption.　Our　results　reveal　that　along　with　the　main　product　attributes,　battery　warranty　has　a　significant　positive　effect　on　inducing　mainstream　consumers　to　adopt　BEVs　while　no　preference　difference　occurs　among　existing　policy　incentives　after　purchase　subsidies　are　abolished.　For　young　consumers,　almost　all　incentives　that　reduce　the　operation　cost　(e.g.,　PCT)　or　increase　convenience　(e.g.,　TDC)　can　increase　their　adoption　of　BEVs.　These　findings　can　provide　important　implications　for　the　government　with　regard　to　designing　novel　incentives　and　promoting　BEV　adoption.　©　2019　Elsevier　Ltd