As　a　combination　of　mobile　e-commerce　and　traditional　tourism,　the　mobile　travel　services　have　been　being　tested　on　part　of　the　scenic　areas　of　the　country　in　recent　years.　It　achieved　worthy　results　and　provided　a　lot　of　convenience　for　our　visitors.　With　the　investigation　and　method　of　PCA　(principal　component　analysis),　we　concluded　that　demands　of　mobile　travel　service　can　be　divided　into　five　categories　with　demand　degree　from　high　to　low:　mobile　information　services,　mobile　marketing　services,　mobile　payment　services,　mobile　location-based　services　and　mobile　social　contact　services.　Then,　we　used　one-way　ANOVA　to　explore　the　disparate　impacts　of　s＇　attributes　on　the　demands　of　the　above　services.　Finally,　on　the　basis　of　the　findings,　we　proposed　the　industrial　development　strategies　and　marketing　suggestions.　©　2014　SERSC.