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Author:

Wu, Feng (Wu, Feng.) | Shu, Lei (Shu, Lei.) | Zhao, Si-Si (Zhao, Si-Si.) | Jiang, Bin (Jiang, Bin.)

Indexed by:

SCIE SSCI EI Scopus Web of Science

Abstract:

The large-scale promotion online brings great challenges to e-tailers, such as the uncertain demand caused by strategic customer behaviors and the unreliable supply from suppliers. In this article, a portfolio procurement strategy (PPS) that incorporates a long-term contract and a spot market is proposed. From the perspective of a risk-averse e-tailer, we identify conditions under which the e-tailer should procure, via the unreliable supply contract only, the spot market only, or both. The impacts of risk aversion and strategic customers on the optimal procurement strategy are also investigated. The results show that, when procurement price via contract lies between two thresholds, the e-tailer chooses PPS, and otherwise chooses supply contract or spot market only. The PPS is more likely to be used if the e-tailer is more risk-averse, the supply is more unreliable, or there are more strategic customers.

Keyword:

Consumer behavior Contracts Large-scale promotion online (LPO) portfolio procurement strategy (PPS) Portfolios Probability density function Procurement Random variables strategic consumer behavior Uncertainty unreliable supply

Author Community:

  • [ 1 ] [Wu, Feng]Xi An Jiao Tong Univ, Sch Management, Xian 710049, Peoples R China
  • [ 2 ] [Shu, Lei]Peoples Bank China, Shenzhen Cent Sub Branch, Shenzhen 518001, Peoples R China
  • [ 3 ] [Zhao, Si-Si]Guangdong Univ Foreign Studies, Sch Business, Guangzhou 510006, Peoples R China
  • [ 4 ] [Jiang, Bin]DePaul Univ, Driehaus Coll Business, Dept Management, Chicago, IL 60604 USA

Reprint Author's Address:

  • [Zhao, S.-S.]Xi'an Jiaotong University, China;;

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Source :

IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT

ISSN: 0018-9391

Year: 2022

Issue: 4

Volume: 69

Page: 1252-1261

6 . 1 4 6

JCR@2020

ESI Discipline: ECONOMICS & BUSINESS;

ESI HC Threshold:7

Cited Count:

WoS CC Cited Count: 3

SCOPUS Cited Count: 8

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 3

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