Abstract：
In a highly saturated market, some firms (e.g., Apple and Samsung) extend the scope of their trade-in services from the same brand (within-brand trade-ins) to any brand (cross-brand trade-ins). Cross-brand trade-ins provide additional trade-in rebates for consumers who possess a rival＇s old product ...
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International Journal of Production Economics
Year： 2023
Volume： 255
7 . 8 8 5
JCR@2020
ESI Discipline： ENGINEERING;
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ESI Highly Cited Papers on the List： 0 Unfold All
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30 Days PV： 2
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